THE IMPACT OF VALUES
Companies that align with causes they care about, reinvest into their employees and demonstrate strong values are more successful.
EMBODYING VALUES:
THE ONLY WINNING STRATEGY
The culture of business has evolved: employees need more, consumers demand better, communities require equitable and responsible practices and the planet must regenerate.
New data (documented below) confirms companies that align with causes they care about, reinvest into their employees and demonstrate strong values are more successful.
And companies who are not are falling behind.
Our passion lies in assisting businesses and organizations to actualize this potential - to thrive and flourish while making a real difference in the world and having meaningful impact. We hope we can support you on your journey.
Need to justify your investment into values and impact?
Review the statistics below and then get in touch so we can help!
WHEN BRANDS
EMBODY VALUES
70% of Americans believe it’s either “somewhat” or “very important” for companies to make the world a better place.
25% of consumers and 22% of investors cite a “zero tolerance” policy toward companies that embrace questionable practices on the ethical front.
55% of American consumers believe it’s important for companies to take a stand on key social, environmental, and political issues.
Companies with a clearly defined sense of purpose are up to 50% more likely to successfully expand into a new market.
Increasingly, customers demonstrate more support and loyalty to businesses that stand for something greater than just their product.
EVENTS PEOPLE REMEMBER
Nothing compares to the magic of live events and community gatherings. Throughout history and around the globe, social gatherings are the bedrock of culture, connection and creativity. Now more than ever, the desire, need and impact of in-person events cannot be ignored.
80.4% of organizers identify in-person events as their organization’s most impactful marketing channel.
3/4 event attendees agree that their opinion of the company/brand improved after attending.
The average CMO allocates 24% of their overall annual budget to live events.
34% of employees shared that they have had their most creative ideas on company or executive retreats.
IMPACT OF COMPANY CULTURE
Data from recent studies reinforce the fact that companies who embody values and prioritizes employees' well-being are more successful.
Organizations that have a distinctive culture are 80% more likely to enjoy higher employee satisfaction rates and 48% more likely to report revenue increases.
Employees who believe their organization has broader goals outside of profit margins are 27% more likely to stay at the company.
A culture that attracts high-caliber employees leads to a 33% revenue increase.
42% of millennial employees say learning and development opportunities are the most important factor when considering a job opportunity.
57% of workers are more loyal, productive and take less time off when companies support their mental well-being.
These data points inspired Imaginal to develop our unique suite of services in order to help companies harness the power of values and impact.
We believe businesses can serve as powerful tools for positive change, and we wholeheartedly embrace the harmonious coexistence of profits and meaningful impact.
Let’s transform the world together, and make more money in the process!